Halloween is not just a single day; it is a multi-month long celebration where there are huge prospects for retailers. The spending by consumers scaled to new peaks in 2023, as millions invested in costumes, decorations, candies, and lots more. This guide will discuss the best-selling products for sale during the Halloween season, validated by consumer behavior data, top-selling products, and trends.
Understanding Halloween Consumer Behavior
Spending Trends
On average, a consumer spent $108 on their Halloween purchases in 2023. The holiday has really developed itself into a huge event; total spending in the United States exceeded $10 billion. Halloween shoppers are usually starting to hit the stores in September, but early October is when spending really picks up.
Top Consumer Categories:
- Costumes: The largest share of Halloween spending goes to costumes, which is why you’ll want them on your shelf.
- Decorations: Thanks to a growing trend of decorating inside and out, Halloween decorations are a must-stock item.
- Candy: Candy is a perennial favorite — no Halloween is complete without it.
- Greeting Cards and Party Supplies: As parties and gatherings continue to trend upward, so do these products.
Top 5 Countries by Halloween Spending:
- United States: The United States leads the way in global spending at over $10 billion annually.
- Canada: Canadians widely celebrate Halloween, with a lot of money spent on costumes and candy.
- United Kingdom: Fast-growing market, particularly for costumes and decorations.
- Australia: Australians are becoming huge lovers of Halloween, as the spend on candy and decorations has risen continuously.
- Germany: Halloween is becoming a more popular festival in Germany, although emerging only recently in this country.
Shopping Preferences:
32% of shoppers prefer buying their Halloween needfuls online from e-commerce platforms. However, the population can also shop from discount stores, Halloween specialty shops, and various other costume shops.
Best Top 15 Halloween Products to Boost Sales
- Costumes for All:
- Trending Designs: Superheroes, classic horror, and favorite TV sitcoms.
- Family and Pet Costumes: Coordinated costumes for the family along with the pet seem to be the new favorite.
- Decor
- Yard Inflatables: Ghosts, pumpkins, and witches to deck out your lawn in complete grandeur.
- Indoor Decor: Artificial spider webs, skeletons, and haunted house models.
- Candy:
- Bulk Packs: Big assortments of treats for trick-or-treaters.
- Themed Treats: Scary packaging surrounding Halloween treats.
- Pumpkin Carving Kits
- Tools and Stencils: Stencils are tools alright for anyone who has an interest in creating that perfect jack-o’-lantern.
- Halloween-Themed Clothing
- T-Shirts and Hoodies: Casualwear that features fun, scary designs
- Socks and Accessories: Small items to add on.
- Party Supplies
- Tableware and Decorations: Thematically completed napkins, plates, and banners for a thematically-completed Halloween party.
- Fun Games and Activities: Pin the hat on the witch, Halloween bingo, and many more.
- Haunted House Props
- Fog Machines: It can make anything mysterious.
- Sound Effect Devices: Turn any place into a haunted one with spine-chilling sounds.
- Halloween Crafts and DIY Kits
- For Kids: Do it yourself kits to prepare Halloween decorations.
- For Adults: DIY wreaths, banners, and many more.
- Themed Lighting
- String Lights: Pumpkin, ghost, or bat design.
- Projectors: Light up the house with Halloween theme projections.
- Pet Costumes and Accessories
- Costumes: From pumpkins to superheroes, pets join in on the fun
- Themed Leashes and Collars: Subtle accessories that make a big statement
- Scented Candles
- Halloween Scents: Pumpkin Spice, Autumn Leaves, and other fall scents
- Personalized Halloween Products
- Custom Decorations: Custom banners, door mats, and signs
- Custom Apparel: Custom t-shirts and hoodies for Halloween events.
- Full Range of Halloween Makeups and Accessories:
- Makeup kits: Best for DIY costumes.
- Accessories: Wigs, fake blood, and an array of other costume enhancers.
- Homeware:
- Kitchen Towels: They are designed with Halloween themes.
- Mugs and Glassware: Perfect for any Halloween drinks.
- Eco-Friendly Halloween Products:
- Sustainable Decorations: The reusable items guarantee reduced waste.
- Eco-Friendly Costumes: Made from sustainable materials.
Emerging Halloween Trends and Opportunities
- Sustainable Halloween
With the growing emphasis on sustainability, shoppers are increasingly looking out for sustainable costumes and decorations. Retailers offering green alternatives to Halloween can exploit the rise of this new market. - Tech-Integrated Halloween
From smart decorations to games, tech is going to be an integral part of the Halloween experience. Offering tech products will not only capture a younger, tech-savvy audience but also bring much more fun. - DIY and Customization:
Even stronger than last year, customization remains a big trend. Products that allow the customer to create their own style, whether through a costume or home decoration, are hugely wanted. - Experiential Products:
The interest of consumers seems to lean in the direction of experiencing. Products that enhance Halloween events—for instance, immersive decorations or interactive games—are on demand.
Marketing Strategies for Halloween Products
- Early Promotion
Start your Halloween promotions early since consumers begin planning weeks before. Early bird discounts may attract the first wave of shoppers. - Themed Marketing Campaigns
Have spooky-themed marketing materials, from email campaigns to social media posts, to drive audience and increase sales. - Interactive Content
Engage customers with Halloween-themed quizzes, polls, or virtual costume contests. Interactive content can increase engagement and drive traffic to your online store. - Bundle Offers:
Create Halloween packages by combining costumes, decorations, and candy, providing a full experience for all things Halloween at a reduced rate. - Influencer Collaborations:
Partner with an influencer to showcase your Halloween products. Influencers help you reach more people, add credibility to your brand, and products that you may not be able to achieve by yourself.
Preparing for After Halloween Sales
- Stock Clearance Sales:
Provide massive discounts on the unsold stocks during after Halloween to clear the stock faster. - Cross-Promotion for Upcoming Festivals:
Leverage the after-Halloween sales in cross-promoting products related to the upcoming festivals of Thanksgiving and Christmas. - Customer Retention Strategies:
Offer loyalty programs or discounts on future purchases to hold onto the customers acquired during the Halloween season.
Maximizing Halloween Sales with the Right Products
Understanding consumer behavior, offering the right products, and implanting strategic marketing let retailers make the best of their Halloween sales. The opportunities range from trending costumes to eco-friendly decorations. Start planning now and make sure your Halloween product lineup is diverse and appealing—something that will capture the attention of shoppers eager to celebrate the spook this season.
Related posts:
